Head of Marketing at Afriglobal Medicare Limited

Afriglobal Medicare Limited is a state-of-the-art diagnostic center with special attention to patient care. We are amongst the top three integrated chain of diagnostic centers in Nigeria where patient care comes first. Our core services include Radiology, Pathology, and Cardiology testing. We also offer affordable wellness packages for every member of the society.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time
Work Structure: On-site

Job Summary

The Head of Marketing is responsible for all strategies peculiar to Marketing, Sales and Business Development in line with the ambitious vision, futuristic goals and sustainability of the business.

Job Responsibilties

Oversee the marketing department in its entirety
Evaluate and develop business marketing strategies and marketing plan.
Drive the marketing strategies and strive for growth in line with the company’s vision
Build and strengthen company’s brand within the diagnostic/healthcare industry
Plan, direct, and coordinate all marketing efforts.
Research, survey and evaluate competitors data and market intelligence
Regularly benchmark company offerings with industry standard
Communicate the marketing plan and cascade functions to team members
Evaluate and identify high potential locations for future business expansion
Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
Ensure proper business and market positioning while building engagement with targeted audience
Drive quality and uniform customer service experience across all business centers
Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
Identify potential customers and target markets
Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compile lists describing business offerings.
Build brand awareness and positioning.
Support sales and lead generation efforts.
Coordinate marketing projects end to end
Organize company conferences, trade shows, activation programs and other major events as the need may arise
Oversee social media marketing strategies and content marketing.
Track and monitor the voice of the customer, customer satisfaction index and customer engagement action plans.

Person Specification

Bachelor’s Degree in Marketing or related field is required
Minimum of twelve (12) years’ experience in Marketing, with at least 6 years managerial experience
Proven work experience within the FMCG, Healthcare, Pharmaceutical or Manufacturing industry
Experience in medical diagnostics industry is an added advantage
Professional certification and masters certification is highly essential
Strong knowledge of market positioning and formulation of well-coordinated marketing plans and strategies
Solid knowledge of conducting market surveys, gathering competitive data and analyzing industry averages
Deep understanding of business drivers and customer behavior
Proven ability to manage budgets.
Professional and proactive work ethic.
High competence in project and stakeholder management.
Excellent interpersonal, written and oral communication skills.
Experience with digital marketing forms such as social media marketing and content marketing.
Customer centric values, innovative spirit and team play
Data analytical skills
Proficient in Microsoft Office Suite and other relevant software.
Excellent organizational skills, with the ability to prioritize work and handle pressure
Local travel may sometimes be required.