Head, Public Relations at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited) is a leading telecommunications services provider in Nigeria headquartered in Lagos, the commercial nerve-centre of Nigeria. The telco ranks amongst the top four mobile service providers in terms of subscribers with a customer base of more than 39.8 million. The company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce and enterprise services.

We are recruiting to fill the position below:

Job Title: Head, Public Relations

Location: Lagos, Nigeria
Job type: Full-time
Level: Mid-Senior level

Job Summary

Build and sustain positive brand reputation & company image, managing stakeholders expectations (staff, the Media, Regulators, Government, etc) and providing support for marketing & sales activities as well as generating sales lead.
Manage relationship with the media, Business Partners and third party agencies and making the brand a more visible brand through increased share of voice, share of space and ultimately stimulating increased share of pocket.

Key Accountabilities
Public Relations Strategy implementation:

Assist in developing and implementing a Strategy for PR which will form part of the overall Divisional Strategy required for growing the Brand.
Develop Regional PR Strategy &Programmes for the company in line with the recent changes in the Regional Structure.
Act as adviser to the Director, Corporate Communications on the role of communication and PR in building and managing the reputation of the company.
Implement Strategies for managing the company’s brand awareness and perception through the media.
Lead the communication sub-group in the cross-functional team during crisis management

Media Relationship Strategy & General Relationship Management:

Develop strategies for managing relationships with the media
Supervise the management of Airtel’s relationship with the Media.
Assist in managing strategic alliances with 3rd party organizations to leverage company’s activities
Ensure high visibility for the Airtel brand by ensuring media coverage for the company’s activities
Act as Airtel’s second line spokesman in responding to media enquiries and ensuring the company’s views are clearly expressed in news reports concerning the company.
Liaise synergistically with other departments in projecting the company’s strategies, plans and objectives, in line with its vision, mission and values

Consumer Affairs Management:

Develop and implement an effective Consumer Affairs leveraging roadmap, providing high visibility for company’s products, services and promotions.
Assist in developing PR initiatives to support every sponsorship property
Ensure PR mileage for the brands as part of the overall communication and perception management strategy
Plan PR campaign and leverage sponsored assets to create positive perception for the company

PR Campaign Management:

Ensure that all PR transactions, Agreements, and activities are processed and approved in accordance with the company Delegation of Authority and policies and procedures before committing the company.
Ensure that all expenditure on PR are within budget and documented
Ensure team work and mutual cooperation by sharing information via meetings
Coordinate Regional PR activities
Coordinate weekly PR reports or feedback to Management
Liaise with the company’s PR consultants for corporate communications purposes.
Provide environmental monitoring, intelligence, analysis and feedback services to the Head, Corporate Communications.
Advise on public speaking opportunities and assist in the preparation of speeches and presentations for same.

Public Affairs, Advocacy & Regulatory Communications:

Provide communications support for key Regulatory activities
Liaise with Regulatory, understand company’s position on regulatory matters and provide media support for regulatory agenda including adoption of Mobile Number Portability, SIM Card Registration, etc.
Assist in providing communications support for litigation and other legal issues.
Provide media support for HR Employee Perception Management

Internal Communications, Digital Communications Management & New Media:

Manage the Internal Communications function of Airtel Nigeria
Responsible for supporting HR in delivering the Employee engagement agenda
Manage the analysis of social conversations and digital programs to determine if Airtel is reaching and engaging audiences in these fast-growing communities
Manage online communities and ensure publicity for company’s activities across digital platforms
Manage personal engagement with customers using relevant social media platforms
Ensure social conversations are positive and favourable to the Airtel brand
Identify and build relationship with opinion leaders, influential bloggers, etc
Manage crisis and clarify issues relating to the company’s brand’s name, products, services, etc

Reporting:

Manage the collation of weekly media coverage reports
Manage environmental monitoring through print and electronic media scan
Manage and Evaluate the effectiveness of communication Plan & Execution and reporting of results
Manage the review and evaluation of PR campaigns

Public Management:

Manage all company publications and corporate communications.
Edit and produce relevant company magazines to keep staff & other stakeholders informed

Educational Qualifications & Functional / Technical Skills

A minimum of Second Class Upper Degree in Mass Communication or Social Sciences, or any related field of study such as Business or Arts
Master’s Degree in Business Administration / Corporate Communications and Reputation Management or relevant discipline would be preferred
Membership of the Public Relations Institute (NIPR) is obligatory.

Relevant Experience:

A minimum of 7 years post-graduation experience, three of which must be in Public Relations in FMCG/Telecommunications Company.
Experience in journalism and Public Affairs highly desirable
A very broad understanding of the Telecommunications/ cellular industry
Proven track record of completing major PR Campaign planning process
Wide-ranging contacts in the media and the public are crucial

Other requirements: