Here’s why Wendy’s in Canada has given its iconic red-headed mascot gray hair

The fast food giant’s A Bell Media executive, Michael Melling, is taking a leave from the company after The Globe and Mail reported that he asked who approved the decision to “let Lisa’s hair go grey.” Melling, vice president of Bell Media, CTV’s parent company, started heading the news division in January. He was the one who informed LaFlamme that she would no longer hold her role on the newscast. Wendy’s is not the only brand in Canada to show its support for LaFlamme. Though the former news anchor was not specifically mentioned in it, Dove Canada launched a campaign last week asking its followers to turn their profile pictures to greyscale, and donated $100,000 to an organization advocating for inclusive workplaces for women. The Sports Illustrated Swimsuit Twitter account retweeted its cover of this year’s swimsuit edition featuring Maye Musk, Elon Musk’s mother who also has gray hair, with the comment that “We’re going grey with @Dove in support of women aging confidently on their own terms.” Dove’s Canada Twitter acount responded to the Wendy’s tweet with one of its own: “Looks Beautiful, Wendy!” it says, with the hashtag #KeepTheGrey. It had almost 6,000 likes on Saturday.