Manager – CVM Analytics, Marketing at MTN Nigeria

MTN Nigeria – The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Manager – CVM Analytics, Marketing

Job Identification: 1748
Location: Ikoyi, Lagos
Job Category: MTN Level 3
Job Schedule: Full time
Reports To: Senior Manager – CVM Analytics and Insight
Division: Marketing

Description

Provide proactive insights to address customer behavior associated with customer identification attraction, retention and customer developments
Provide detailed granular insights (network, customer behavior, channel, competition etc.) on regional, territory & cluster performance; identifying growth opportunities, root causes, risks and tactical initiatives to improve performance
Drive micro market stimulation & address location-based competitor offers by working with the CVM, Sales, Network & Segment teams to drive geographic BTL offers for optimal incremental revenue, improved Network QoS, on-ground activities and one-on-one customer engagement initiatives to drive regional performance
Support CVM, Product Managers and Segment Managers with analytics & product monitoring reports
Gather requirements and respond to stakeholder requests to ensure the team backlog is focused on impactful work
Identify coverage risks and opportunities (i.e. in terms of churn and acquisition potential) and define strategic targets for Network Coverage optimization around costs, coverage quality needs, market opportunities and customer
Secure successful implementation of key transversal location/geo-based projects and initiatives across MTNN
Interprete the customer base marketing strategy to identify, plan and implement/build the analytical capabilities required to deliver the CVM base management strategy
Ensure timely base management reporting and visualization
Drive the ROI of base management activity through ensuring the provision and continuous improvement of actionable insights, analyses, CVM reports and dashboards
Manage delivery of insight for the customer base to the rest of the business, including actionable value- and needs-based segmentation and predictive models, linked with competitor intelligence, and market research.
Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn. Operational analysis of base to identify opportunities to apply products and tariffs to maximize lifetime value.
Ensure that the base analytics team has the appropriate level of customer data (quality, breadth and recency), along with the required application toolset, to perform their base analytics responsibilities.
Develop & Implement models alongside with reporting templates & working flow for standard/ad-hoc requests such as Customer Behavior/CxO Reports/Churn/VLR/GEM etc.
Create an environment that enables innovation for direct subordinates and across cross-functional teams
Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Requirements
Education:

First Degree or equivalent qualification, preferably with analytical focus, marketing or commercial subjects
Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage)
Fluent in English.

Experience:

6 – 13 years’ experience which includes:
- 4 years’ experience in the telecoms industry with at least 2 years in supervisory role
- Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis
- Experience reviewing code for analytics models and providing recommendations for performance improvement
- Experience presenting to and communicating with senior leadership teams to influence product direction and strategy
- Experience in applying various quantitative techniques to address business problems
- Strong leadership abilities, business acumen and stakeholder management
- Experience in CVM methodology, principles, capabilities, and techniques
- Demonstrated leadership of an established and successful CVM function within MTN or another operator recognized as a leader in CVM
- Demonstrated ability to influence management level staff in group and 1:1 situations
- Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level
- Experience with research- and analytics-driven quantitative pricing techniques (e.g. choice modelling)