Market Research Intern at Ascentech Services Limited

Ascentech Services Limited – Our client, a leading FMCG group of companies with head office in Lagos, is currently looking to fill the position below:

Job Title: Market Research Intern

Location: Lagos
Job Type: Full Time
Job Field: Research / Data Analysisа

Job Responsibilities

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
  • Track and forecast trends in sales and marketing, and analyse in detail the data collected to provide management with thorough reports and results
  • Collect and analyse data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  • Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
  • Measure the effectiveness of advertising, marketing and communications strategies.

General Requirements

  • B.Sc / HND in any discipline. MBA / M.Sc in Operations Research, Marketing, Statistics, Mathematics, Economics or other relevant discipline in a top Business School or Tier 1 tertiary institution in Nigeria or abroad will be a plus.
  • A minimum of 1 year of verifiable market analysis experience
  • Previous experience in market research
  • Experience with various survey tools
  • Superior knowledge of statistical software, including SPSS and similar programs, MS Office and general databases
  • Familiarity with search engines, business research tools and web analytics, including CRM programs
  • Excellent communication and presentation abilities
  • Demonstrable experience with data collection methods, portfolio of surveys, polls and focus group results a plus.

Application Closing Date
31st August, 2020.

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