Marketing Analyst at Madison and Park Limited

Madison and Park Limited is a full suite marketing agency focused on providing value to our clients by providing innovative ideas. We pride ourselves in delivering integrated marketing strategies and supporting the implementation (activations, creative, digital advertising, etc.). Over the past year, we have gained significant momentum as our clients are reaping the benefits of our work. We currently represent not only regional and local clients but also national and international clients.

We are recruiting to fill the position below:

Job Title: Marketing Analyst

Location: Ikoyi, Lagos
Employment Type: Full-time

Details

One of our sister company (a 360 suit marketing agency) focused on driving value by working with our clients across all phases of their marketing life cycle, from strategy development to all areas of execution through a variety of platforms such as advertising and in – trade promotions.

Job Description

The Marketing Analyst will be responsible for driving awareness for the firm’s services across all its brands and provide strategy, creative and account management support for project execution.

This will involve:

Developing and executing the firm’s marketing strategy
Managing the digital assets of the holding company and subsidiaries
Liaising with external vendors to design graphics and promotional materials for our marketing campaigns
Developing, implementing, tracking and optimizing our marketing campaigns offline and across all digital channel
Conducting market research to find answers about consumer requirements, habits and trends
Analytical thinking and Curiosity is a welcomed asset.
Perform required administrative duties (e.g. reports, financial forecasts and survey analysis).
Support inter-departmental unit to create content in proposal creation, trainings and meeting.

Job Qualifications

Outstanding communication, negotiation, and analytical skills.
Graduate Degree from a leading institution with a 2 – 4 year experience with an Experiential Marketing/Creative Agency and or related role.
Proficiency in Excel, Word, and PowerPoint required and must be tech savvy
Ambitious, persuasive, tenacious and driven to push and surpass the maximum potential daily.
Multi-tasking across multiple campaigns and projects.
Full understanding of social media platforms.
Demonstrable understanding of SEO/SEM, marketing database, email and social media.
Highly creative with identifying a target audience.
Knowledge of ad serving tools.
Location: The role is based in Lagos, Nigeria.