Marketing Automation Manager at Termii

Termii is a communications platform that allows African businesses to send messages to anyone across SMS, email, voice, and instant messaging channels. With Termii businesses can verify customer identity & transactions, send product notifications to customers and generate personality and engagement insights from customer transactions.

We are recruiting to fill the position below:

Job Title: Marketing Automation Manager

Location: Lagos
Employment Type: Full – Time
Reports to: Head of Marketing
Department: Marketing

Principal Responsibilities and Accountabilities

Building and maintaining program, landing page, and email templates, improving system processes, ensure data hygiene for reporting, contribute to Martech roadmap for both demand generation and enrolment of new contacts who come in for our programs
As a Marketing Automation Manager, you’ll support the sales, marketing, operations teams to build and deploy campaigns, implement best practices in system and data hygiene to ensure our campaigns are reportable, scalable and error free
Reporting to the CMO, this role will work across multiple platforms to meet demand generation and member acquisition goals
Improve data integrity through data cleansing, data alignment, and implementing process and workflow improvements
Setup and optimize email and landing page templates
Create program templates, maintain methods for scalable campaign deployments for email, social, webinars, and content
Support regular/ad hoc inquiries on our marketing campaign and platform health, troubleshoot and isolate issues, proactively create processes and system level procedures to prevent issues and data hygiene problems
Create repeatable operational processes to improve the efficiency of demand generating and member acquisition programs
Implement and manage third-party integrations, contribute to Martech evaluations with requirements, assessment of capability alignment to support business goals

Job Competencies and Capabilities

Capable of reducing complexity, build systems and processes that scale
Experience in high-growth environments and customer retention Saas products
Experience setting up tracking/tagging across solutions for reporting
Experience managing CMS solutions
7+ years of experience as system administrator in MAP solutions (Hubspot or similar)
Technical Skills: HTML & CSS (basic frontend)
Platform Skills: Working knowledge of APIs, data flows, managing platform integration
Data Skills: data queries, data analysis, visualisation to support recommendations on improving data hygiene and supporting processes
Ability to effectively manage multiple competing priorities and reporting on campaigns for the board level

Relocation Options