Marketing & Content Specialist at Pinnah Foods Limited

Pinnah Foods Limited is a restaurant chain with 6 outlets operating in the city of Lagos and we are currently seeking to employ suitably qualified candidates to fill the position below:

Job Title: Marketing & Content Specialist

Location: Lagos

Job Description

We are looking for a creative Marketing & Content Specialist to take full responsibility of our marketing strategies and campaigns across all channels – including social media, blogs and lead generation.
Our ideal candidate is a marketing professional, preferably with a writing background. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to develop engaging content to attract and retain customers.
You will be responsible for creating original text and video content, managing social media posts and responding to followers.
You will manage our company’s brand image in a cohesive way to achieve our marketing goals. For this position, it is also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand awareness & consistency and a positive customer experience.

Responsibilities

Develop, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Translate brand elements into plans and go-to-market strategies
Oversee and manage social media accounts (e.g. Instagram, Facebook ,Twitter etc)
Maintain and build our social media presence across all digital channels
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news)
Design and implement marketing strategy to align with business goals, ensuring brand consistency
Oversee new and ongoing marketing and advertising activities
Suggest and implement new features to develop brand awareness, like promotions and competitions
Measuring and reporting on the performance of all marketing campaigns and assess against goals (KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple marketing channels and customer touch points
Build and develop strategic relationships and partner with key industry players, agencies and vendor partners
Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy
Analyze web traffic metrics
Oversee and approve marketing/promotional material, from online graphics to hard copy fliers/banners
Analyze consumer behaviour and adjust advertising and marketing campaigns accordingly
Receive customer feedback and generate ideas to increase customer engagement
Manage content distribution to various channels (online and offline) social media platforms to increase web traffic and drive foot traffic to all our stores

Requirements

Proven working experience in digital marketing and content management.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in setting up and optimizing Google Adwords and social media marketing campaigns
Up-to-date with the latest trends and best practices in online marketing and measurement
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Strong project management skills and attention to detail
Ability to deliver creative content (text, image and video)
Solid knowledge of website analytics tools (e.g. Google Analytics, Webtrends
Self driven individual with proven ability to work with minimal supervision
Excellent verbal and written communication skills
Undergraduate degree in Marketing or relevant field (desirable)
An avid food lover with a genuine love for desserts
Vibrant and outgoing personality.