Marketing Manager at Lumos Nigeria

Lumos offers clean and affordable solar power to a market of 1.3 billion potential customers who live off the electricity grid. Lumos enables people to replace hazardous and expensive kerosene generators and lanterns with modern solar electricity that can power lights, cellphones, fans, computers, TVs and other small electronic devices (all at once, every day). By offering Solar Power as a Service, Lumos offers homes and small businesses a simple and affordable way to pay for electricity in small instalments using their mobile phones.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Victoria Island Lagos,
Employment Type: Full-time

Responsibilities

Develop strategies and tactics to stimulate demand for the brand
Develop and deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels i.e. online (creation, content curation, pay per click. Lead generation campaigns) and off-line, event management/ Activations
Management of 3rd party suppliers including Agency liaison mgt, stakeholder engagement
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee development of marketing collaterals for web and print
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Qualifications

Minimum of Bachelor’s Degree / HND.
Minimum of 5 years of experience.
Experience building complex marketing programs and reporting on the results.
Exposure to digital and direct response marketing.
Strong project management skills.
Strong problem-solving ability, including metrics-driven thinking.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.