‘Minions: The Rise of Gru’ breaks box office records
Illumination’s “”Families want to be in theaters,” Jim Orr, Universal’s president of domestic theatrical distribution, told CNN Business. “They want the social event of it all.”Why “Minions” did well is likely a mixture of good reviews (it holds a 71% score on Rotten Tomatoes), being the next installment in a franchise that’s made roughly $4 billion worldwide — and possibly even TikTok, after the social media site created a viral trend that had moviegoers dress up in formal wear to see the film.”Minions” was originally set for release in 2020, but was delayed multiple times due to the pandemic. While other family films decided to go to streaming, Universal held “Minions” for theaters — a strategy that paid off handsomely this weekend.”A knockout performance by ‘Minions: The Rise of Gru’ may not have been guaranteed, given the less-than-stellar results for some recent family films,” Paul Dergarabedian, senior media analyst at Comscore (SCOR), told CNN Business. “But the undeniable appeal of those silly Minions contained in a perfectly executed movie-theater-only confection was pure cinematic catnip for kids and parents.”Now, theaters hope to keep the hot streak going as they prepare for what could be one of the biggest films of the year: “Thor: Love and Thunder.” The latest Marvel film, which has Chris Hemsworth reprise his role as the God of Thunder, hits theaters this weekend.
