Performance Marketing Manager (Remote) at Andela Nigeria

Andela is a network of technology leaders dedicated to advancing human potential. We help companies build high-performing distributed engineering teams by investing in Africa’s most talented software developers. Based in NYC, SF, Lagos, Nairobi, Rwanda and Kampala, Andela is catalyzing the growth of tech ecosystems across the African continent while solving the global technical talent shortage.

We are recruiting to fill the position below:

Job Title: Performance Marketing Manager

Location: Remote

Position Description

We are looking for a Performance Marketing Manager to join the Client Growth, marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s paid acquisition growth strategy.
As a T-shaped marketer, you will be excited to build a center of performance marketing excellence in-house as your specialism: owning paid channel experimentation across AARRR (acquisition, activation, retention, referral, and revenue) and drive Client growth, whilst also remaining curious about new, alternative levers to drive growth.

General Responsibilities

Hypothesize, launch and optimize paid activities across new and existing channels
Own OKR’s for each quarter (e.g. CAC/ROAS/CPC/CTR)(e.g. customer acquisition costs/return on ad spend/cost per click/clickthrough rate), achieving a sustainable paid acquisition and activation program
Launch Campaigns in-house, and with external agencies to support a suite of activities that are aligned to our north star metric(s)
Be a strong collaborator, working with our internal experts across the marketplace: creative, content, product, and sales to develop campaigns
Contribute to improving meaningful performance marketing dashboards, reports, and internal enablement
Align paid activities with our Inbound and ABM strategy, with a focus on acquiring and activating key targets and accounts
Establish an experimentation program for continuous improvement

Qualifications

5+ years of Performance Marketing experience in a fast-paced digital environment for a technical company (ideally PLG SaaS), talent marketplace, or digital services space
Growth hacker, with experience working in a culture of experimentation and data-driven marketing
Experience in generating high-yield paid acquisition with measurable ROI
Proven track record of managing and scaling budgets
Certified in Google and Facebook Ads is a plus.
Data-driven mindset with the ability to measure leading and lagging metrics
Ability to generate repeatable playbooks is a must
Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!

Benefits

Fully Remote work culture – we hire globally and all of our roles are fully remote!
Bring your own device stipend – buy your own laptop with funds from Andela
Quarterly work from home stipends
Flexible working hours
Equity (as a part of compensation package)
Healthcare, 401k / pension (US only)
Andela Affinity Groups
Growth & development paths
Generous Paid Time Off, Parental Leave, Compassionate Leave
And more to come! We’re on a journey to reimagine global benefits at Andela