Product Marketer at Kuda Bank

Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.

Description

We are looking for an experienced Product Marketer. The purpose of this role would be the liaison person between Marketing and Product to ensure Products are launched and sold in appropriate manner.

Responsibilities

To determine product GTM strategy, keep products top of mind with customers
To study Kuda’s products and their benefits for users
To develop effective marketing strategies and plans, working with design, acquisition and other teams to promote products.
To translate technical details into benefits for the user, follow and analyze market trends to position products, develop product marketing strategies (pricing, advertising, product launching).

Requirements

B.Sc in Marketing or related field
Analytical mind and strong quantitative skills
Keen eye for details and creative.

Benefits
Why join Kuda?
Become a part of one of the trailblazers in the challenger banking arena by joining the exciting and ambitious team at Kuda Bank as we work to become the neobank for ‘every African on the planet’.