Product Marketing Manager at United Bank for Africa PLC (UBA)

United Bank for Africa Plc (UBA) is one of Africa’s leading financial institutions, with operations in 19 African countries and 3 global financial centres: London, Paris and New York. From a single country organisation founded in 1949 in Nigeria UBA has grown to become a pan-African provider of financial services with over 11 million customers, through close to 1000 business offices and touch points globally.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Nigeria

Description

In this role, you lead every facet of our product journey. While contributing creativity in managing our portfolio of Banking products and implementing our media strategy, you own key elements of the marketing plan and drive product value awareness and sales.
You work with a cross-functional team across Sales, Corporate Communications, Product Development, IT, and more to connect customers with the products and scale our messages of how their financial service needs are met.

Responsibilities

Partner with product managers, sales and other organizational leaders to set and deliver against coordinated business and marketing goals.
Guide the creation and execution of annual and quarterly go-to-market plans in partnership with cross-functional marketing teams, the business group and sales.
Identify key data inputs (consumer, industry, customer and market) to inform and influence product roadmap and new opportunity identification, commercialization and business model choices
Oversee the development of product marketing deliverables – value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.
Translate complex product concepts into simple, creative, and impactful product communications that resonate with key consumer and industry audiences
Analyze sales data and channel information and create plans to improve product and channel acquisition using effective marketing and sale techniques
Create consistent positioning statements, messaging and the associated proof points.
Generate customer insights on usage and identify untapped opportunities and buyer personas.
Generate marketing collateral to promote products & channels
Follow and analyze market trends to position products and generate revenue.
Craft compelling copy across marketing channels (landing pages, ad campaigns)
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Create content such as case studies, videos, website copy, and blog posts for marketing.

Education and Experience

Minimum of bachelor’s degree in a related discipline.
Minimum of 7 years in Enterprise Product Marketing, Advertising, and Media Strategy across global markets.
Experience in planning and executing multiple products, marketing programs, brand, and sales teams.

Functional Skill sets and capabilities:

Product Branding
Product Packaging
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Sales tools (e.g. demos, presentations)
Keen eye for detail
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Advanced use of Microsoft Office Suite especially Excel, PowerPoint, Projects and Power BI.
Social Media and Tech Savvy
Project management
Product Management
Marketing analytics
Public speaking
Design & copywriting
Market analysis
Creativity
Analytical mind and strong quantitative skills
Excellent communication skills