Search Engine Optimization Specialist at Blueslip Limited

Blueslip Limited – BlueSlip invest / partner and grow international business in the African market with a focus on west Africa. BlueSlip is also a management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organizations.

We are recruiting to fill the position below:

Job Title: Search Engine Optimization Specialist

Location: Lagos
Employment Type: Full-time

Requirements / Duties

Minimum of 2 years experience
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Develop optimization strategies that increase the company’s search engine results rankings
Research SEO keywords to use throughout the company’s website and marketing materials