Social Media Coordinator at ToasteGlobal

Toaste is a marketing company dedicated to diversifying the global creative industry through real stories, campaigns and initiatives around Black + Afromillennial lifestyle and culture. With a large network of black multi-level influencers and creators around the world, we help create and execute brand solutions that reach targeted audiences and make an impact.

We are recruiting to fill the position below:

Job Title: Social Media Coordinator

Location: Lagos, Nigeria

Job Description

We are looking for an innovative, driven, self-motivator who is obsessed with social media and often stays in the know of current events both locally and internationally.
The ideal candidate will create and maintain a strong online presence for our company.
They will implement online marketing strategies through social media accounts in an effort to increase brand awareness.
Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
The Social Media Coordinator will support the Head of Marketing and will be responsible for all administrative duties.

Responsibilities

Research target audience and discover current trends
Create engaging text, video, and image content.
Develop and manage the social tone of the company online
Monitor web traffic
Develop optimal posting schedule
Manage day-to-day publishing on Toaste social channels, monitor conversation and create replies
Help with content launches, including trailers, featurettes, etc.
Assist in the creation of digital assets to support campaign launches (banners, social media skins, etc.)
Collaborate with internal marketing, and creative teams to build out the social support content calendar and conceptualize content ideas to support Company and organizational objectives, campaign launches, and support/education campaigns
Monitor and report on KPIs on a weekly basis with Head of Marketing
Assist in the ongoing development of social content strategy