Social Media Manager at Jumia Nigeria

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers. Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Nigeria
Job type: Full-time

Job Objective 

• As Social Media Manager, your role will be to support Jumia developing its brand across SoMe channels (Instagram, FB, YouTube, Twitter and TikTok).
• You will leverage and develop Jumia’s community of influencers.
• You will execute our content strategy across all SoMe, designing posts that generate engagement.
• Ultimately, your goal will be to contribute to positioning Jumia a relevant and engaging brand, associated with trendy content and positive conversations. Thus, you will be at the core of the Jumia brand building strategy.
• You will need to be extremely tuned to trends, influencers, and generally speaking be completely passionate about Social Media.

Responsibilities

• Plan and execute quality content aiming to improve Jumia’s content quality.
• Make checks on all our SoMe on a daily basis
• Plan content weekly to ensure posts generate the right level of engagemen
• Collaborate with graphics team to ensure quality visuals for your content
• Be ahead of the curve for all the viral trends
• Trending products, challenges, reposts, videos, etc….
• Share best practices across countries
• Generate weekly plans and reports to improve KPIs
• Monitor implementation and scale up Jumia’s relationship with influencers
• Ensure growth on # influencers participating to Jumia’s campaigns
• Assess the quality of the influencers and emulate the community
• Frequently interact with them to ensure they are excited to work with Jumia
• Monitor the impact of their posts on KPIs and steer performance
• Scale the # orders driven through influencers

KPIs to Evaluate Success

• Number of influencers and number of orders driven from their content
• Average Engagement on IG, FB and Twitter
• Daily Active Users driven from social platforms
• Routine compliance (weekly report, weekly content plan, monthly planning with influencers, weekly CMO review)

Qualification & Experience

• Passion for social media scene and trends
• Fast learning abilities and analytical skills
• Previous experience with social media (eg working in an agency) a plus
• Well organized and ability to simultaneously handle multiple projects
• Excellent communication skills in English, and willingness to be immersed in a very international and entrepreneurial environment

Application Closing Date
Not Specified.