Social Media Strategist at Women Impacting Nigeria (WIN)

Women Impacting Nigeria (WIN) – Founded by Tope Imasekha, WIN is a female-run, non-profit organisation, that aims to reduce the gender gaps that exist in education, living conditions, economic empowerment and political participation in Nigeria.

WIN is dedicated to positively affecting the socio-economic development of Nigeria through the empowerment of women.

We are recruiting to fill the position below:

Job Title: Social Media Strategist

Location: Lagos

Job Summary

• Designing social media strategies to achieve marketing targets
• Managing, creating and publishing original, high quality content on social platforms
• Administering all company social media accounts to ensure up-to-date content
• Social media strategist job description

Job Brief

• We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.
• As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.
• Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements

• Proven work experience as a Social media strategist or Social media manager
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• B.Sc Degree in Marketing or relevant field.

Application Closing Date
Not Specified.