Team Lead – Brand, Marketing & Products Development at First Excelsia Professional Services Limited

First Excelsia Professional Services Limited is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants with a team of over a hundred employees spread across Nigeria. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop glocalised HR solutions, processes and structures required to develop and effectively drive our clients’ corporate strategies.

We are recruiting to fill the position below:

Job Title: Team Lead – Brand, Marketing & Products Development

Location: Lagos
Employment Type: Full Time

Job Description

Create and execute branding and marketing plan including digital and traditional marketing campaigns
Prepare and manage marketing campaigns including product launches, promotions/competitions, trade shows and fund-raising activities
Write, edit and proofread press releases and marketing material for use in different channels
Conduct extensive market research to establish best way to reach target groups
Plan, prepare & manage the publication, production and distribution of promotion materials
Prepare periodic (monthly, quarterly and annual) forecasts
Analyze the impact of marketing campaigns and prepare monthly reports on campaign and budget performance
Keep up-to-date with industry latest developments, trends, competitors, and promotional opportunities.
Maintain research database on competitive products
Research and report on potential strategic relationships
Coordinate with departmental heads to manage day to day relationships and activities with institutional clients for promotion of company products
Identify complementary products for strategic advertising with company products
Build, monitor and maintain an effective social media presence for the products including but not limited to website, Facebook, YouTube, Instagram, Twitter and Tik Tok.
Coordinate with departmental heads to manage customer communication and feedback through social media and email.
Create content providing SEO for the website
Identify digital opportunities to market products and execute marketing on the identified digital platforms
Management of digital ads including ad creation, plug-in and analysis
Manage revenue generated from ads; and prevent ad revenue theft
Set up tracking systems for digital marketing activities
Liaise with journalists, bloggers, and influencers to promote products
Coordinate traditional advertising (print, radio, billboards, TV etc.)

Requirements

Bachelor’s Degree
The ideal candidate must have at least 5 years of relevant experience in a similar role
He / She must also have a sound tech background

Key Competencies: