Team Lead, Customer Acquisition at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the vacant position below:

Job Title: Team Lead, Customer Acquisition

Ref Id: 19000027
Location: Lagos
Work Locations: Cards and Channels
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objectives

Aggressive growth in Retails customer accounts through digital and non-digital channels.
Low cost liability generation
Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
Drive mass market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc.
Product development and management
External and internal resource management
Cost control management and income maximization
Business creation and retention
Resource planning and coordination

Duties & Responsibilities

Mine and pool customer data to track behaviors and design strategies for engagement
Online marketing and customer acquisition.
Data mining and interpretation for business development.
Responsible and accountable for risk management of his/her business
Work with the SBUs to identify new markets that present opportunities for business
Consistently review the existing Products (monthly, Quarterly and Annually)
Attend and make presentations at various SBUs monthly/quarterly performance review sessions
Ensure the profitability of existing and new products.
Manage Consumer Products life cycle, from inception to launch, to evaluation/refinement and final withdrawal.
Carry out other responsibilities as assigned by the Head, Personal Banking
Develop & implement strategies for the effective monitoring/tracking of Products.
Work closely with M&CC, SBU and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
Initiate promotional activities/schemes in conjunction with reputable auto & equipment vendors that are aimed at selling these products in a smart and creative manner.

Challenges:

Inaccurate customer data for revolving product lifecycle
Obtaining information on competing products
Lethargic Information Technology support
Effective data science methodology

Planning:

Macro: 1 Year Micro: 1 month

Expenditure Budget:

Key financial/statistical measures of your organizational unit
Number of staff: Currently 3
Staff costs:
Costs that you control:
Income that your Division generates (if any):
Net Revenue:

Key Performance Indicators:

Number of Accounts opened
Profit before tax
Consumer Liability Balances
External Customer Satisfaction Survey
Internal Customer Satisfaction Survey
Human capital return on investment
Audit Defect Rate

Job Requirements
Education:

Minimum Education: First Degree;
Higher degrees /MBA/professional certifications compulsory

Experience:

Minimum experience – 2 years of general banking experience

Key Competency Requirements
Knowledge:

Extensive knowledge of competitor products and their application
Banking structure, policies and procedures.
Core Business Processes
Data Gathering and Analysis
Regulatory Compliance
Banking Operations
Extensive knowledge of First Bank’s services/products
Relationship management

Skill/Competencies:

Ability to evaluate needs of customers, and determine what products or service would best serve those needs
Interpersonal skills
IT and Computer appreciation
Communications skills (written and oral)
Selling and marketing skills
Must be self-solution driven, proactive and have acceptable knowledge of the business environment
Attention to details
Reasoning and Analytical Skill.
Performance Measurement & Assessment Skill
Supervisory skills.

Application Closing Date
Not Specified.

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