Vice President of Growth Marketing (Remote) at Andela Nigeria

Andela is a network of technology leaders dedicated to advancing human potential. We help companies build high-performing distributed engineering teams by investing in Africa’s most talented software developers. Based in NYC, SF, Lagos, Nairobi, Rwanda and Kampala, Andela is catalyzing the growth of tech ecosystems across the African continent while solving the global technical talent shortage.

We are recruiting to fill the position below:

Job Title: Vice President of Growth Marketing

Location: Remote

Responsibilities

Build and lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, SEO/SEM, content, and more
Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
Ensure consistent messaging that is aligned with the brand when building evergreen content that consistently pays dividends in leads and use acquisition
Build win-win relationships with new and existing partners
Manage the marketing budget to drive sustainable bottom-line growth
Own all web and top-of-funnel analytics, develop A/B testing methodologies and best practices, continuously improve our web performance and user experience
Scope new growth projects and products, collaborate with key stakeholders, and consistently prioritize the backlog of
Maintain operational excellence of our website and marketing stack with low-to-no downtime
Be a change leader in bringing non-technical stakeholders together in sprints and leveraging agile management practices
Scale our web presence and reach with strategic partnerships and new growth products and programs
Strategize with and coach teams to have a growth mindset and be technology/product-led

Requirements

10+ years product management or product-led growth role, ideally in a product-led SaaS or marketplace environment
10+ years of experience in team management
Deep knowledge of scalable growth solutions – you’ve built things that are still paying off today without further investment of resources
Extensive experience in agile environments and working in sprints
Ability to create, own, and maintain a backlog of strategic initiatives of both “keep the lights on” acquisition and experimental products
Product-minded approach to scale, content, and long-term web strategy
Keen attention to detail and eye for brand consistency
Excellent communication and stakeholder management skills

Benefits

Fully Remote work culture – we hire globally and all of our roles are fully remote!
Bring your own device stipend – buy your own laptop with funds from Andela
Quarterly work from home stipends
Flexible working hours
Equity (as a part of compensation package)
Healthcare, 401k / pension (US only)
Andela Affinity Groups
Growth & development paths
Generous Paid Time Off, Parental Leave, Compassionate Leave
And more to come! We’re on a journey to reimagine global benefits at Andela